Freight
Importing for Shopify, and where to start
Importing adds a lead time, a freight decision and a calendar that a domestic supplier never makes you think about. This page will not teach you all of it. It points you at the post that will.
Importing for a Shopify store adds three decisions a domestic seller never has to make: how far ahead to order, which freight mode gets it there, and what to do when the shelf runs out before the next container lands. Get any one of them wrong and the fix is usually the same one, paying for a faster route to cover a gap a few weeks' warning would have closed for free.
Two numbers decide most of it. How long your supplier actually takes, and which freight mode gets the order home in time. Shopify replenishment, end to end walks through how those two numbers become an order deadline. The posts below go deeper into the pieces of importing that page only touches in passing, from container size to the factory calendar to the stock a boat is already carrying that Shopify does not show you.
Common questions
Where should I start if importing is new to me?
With the two numbers everything else depends on: how long your supplier actually takes to deliver, and which freight mode gets the order home in time. If you already know both, the reorder point and minimum order quantity posts below cover the arithmetic that turns them into a purchase.
Does Restocio work with sales channels other than Shopify?
No. Restocio connects to Shopify only, so if part of your stock sells through a marketplace or a second storefront, this whole system sees the Shopify half of it and nothing else.
Is Chinese New Year actually something I need to plan for?
If any part of your supply chain runs through China, yes. Factories close for weeks around it, and the order that refills a Christmas sell-through has to be placed in November, well before the shelf looks empty. Both are covered below with the real 2027 dates.
Is there one page that covers importing on Shopify end to end?
Stock replenishment, end to end is the full guide, and Shopify replenishment, end to end walks through the order-deadline arithmetic specifically. This page exists to route you into the parts of importing neither covers in depth.
Marcus co-founded Restocio and works on it daily with a Swedish importer who plans their purchasing in it every working day. Restocio is built in Sweden by two founders, one Swedish and one Danish, and Marcus is the Danish one. Why we are building it.
Related reading
- Supplier lead time, and why yours is probably too short
- Air or sea freight, and how to work out the split
- FCL vs LCL, and the CBM where it flips
- Minimum order quantities, and what to do when the MOQ is more than you need
- Reorder point when you do not know your lead time
- Why incoming stock is missing from your Shopify numbers
- How much extra stock to order before Chinese New Year 2027
- The January stock gap, and why the order is due in November
- Shopify replenishment, end to end
- Stock replenishment, end to end
Restocio plans purchasing for Shopify stores that import. It works out what to order, how much, and whether it should travel by sea, rail or air, so you pay air freight only for the units that genuinely cannot wait.